Optimizing Page Experience in PHP
Core Web Vitals and Page Experience are now search ranking signals: a site that isn't both fast and user-friendly will struggle to rank. What the update means for publishers, then a deep pass on measuring and optimizing those scores for assets served from PHP backends and frameworks.
Google recently introduced the concepts of Core Web Vitals and Page Experience scoring and via its latest updates has added these as ranking signals to their search engine.
Briefly put, if your site is not both performant and user-friendly, you’ll have trouble ranking in the search results.
In this talk, we’ll cover briefly what this Page Experience update means for web publishers before diving deep into the different methods you can use to measure and optimize the Core Web Vitals and the Page Experience scores for your web assets running on PHP servers or frameworks.