Talk
The Agentic SEO Stack: Context over Prompts
Engineering-minded SEO teams can move past one-off AI prompting to production-grade agentic workflows. How context engineering and a coding agent like Claude Code turn complex SEO objectives into repeatable, multi-step systems that scale an agency's expertise — instead of leaning on clever prompts.
The pipeline that gets your content seen by AI agents looks nothing like the pipeline that got you ranked on Google in 2015. This talk walks through the full stack — content addressability, provenance, agent-discoverable endpoints — and the practical steps publishers can take without rewriting their CMS.