Video
How Yoast Is Rethinking SEO for the Age of AI
AI platforms now sit in front of search as a gatekeeper, and the brands that survive an LLM's statistical compression are the distinctive ones, not the safe ones. Alain explains why ranking in the top few results matters more than ever, and how Yoast tracks brand visibility across ChatGPT, Perplexity, and Gemini.
The conversation reframes the central SEO question from “can Google find my site?” to “does AI have reason to remember my brand?” Alain argues that LLMs only consume the top three to five results and compress average content away as statistical noise, so technical fundamentals and a differentiated point of view both matter more, not less. He also makes the case for staying discoverable to AI crawlers rather than blocking them.